MusicTech Rewinder - Issue #65

Dear reader,

here comes this week's latest news in music tech.

Enjoy reading and have a fantastic weekend.

Cheers,

Matt

Photo Credit: Igal Ness Spotify is inventing even more ways to pay artists less while charging them more. Now, Spotify wants artists to pay to reach their existing fans through a beta “Marquee” push campaign feature. Disgruntled artist tweets reveal how Spotify’s new beta Marquee feature works.

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Artificial intelligence is at the heart of a fundamental shift in music’s role in our lives, and for electronic music, the transition will be seismic. But will it result in a harmonious and utopian new landscape for creators and fans, or is intelligent automation the beginning of a new deep fake culture war?

Kanye West’s company has reportedly filed a trademark application for the use of the name Donda on a string of electronic equipment.

If the music business can revise its draconian approach to copyright and UGC, it will empower tech startups to do for audio what TikTok did for video.

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest.…

Spotify has conducted several 'neuromarketing' studies to show the effect digital audio advertising has on the human brain.

In a music business that assigns every artist a category, Emahoy Tsegué-Maryam Guèbrou—soon to celebrate her 98th birthday—has operated beyond all labels

Techstars Music invests in founders who use technology to solve the music industry’s most pressing problems, innovate the future of music, and support the cultures surrounding it. In 2022 Techstars Music will provide a hybrid of remote and in-person programming.

As dust from the gold rush settles, big record companies and elite artists emerge firmly on top