- Music Tech Rewinder
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- MusicTech Rewinder - AI And Music, Social Media Pressure, Avatars, Metaverse, and more.
MusicTech Rewinder - AI And Music, Social Media Pressure, Avatars, Metaverse, and more.
Happy Friday,
here comes your weekly music tech digest.
There will be no edition next week because I am on a road trip with probably no access to the internet.
Enjoy reading and have a fantastic weekend.
Cheers,
Matt
We can now train machines to play and write music that goes beyond mere mimicry—but does that mean we should?
When it comes to music, composition is one problem that has always vexed computers. Sure, they can string a few notes or lyrics together, but creating motifs—repeated musical patterns that create form and meaning—is a real challenge. Now, after more than seven years of riffing on the problem, an Idaho State University Computer Scientist has come up with the solution.
Ben Gilbert explores the emergent tools and profiles two AI music metadata companies to assess how it can take the industry forward.
Top artists sound the alarm on the growing pressure they feel from their labels to go viral on TikTok.
The record label addiction to virality is about the attention recession, too — www.midiaresearch.com
In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP,...
Matt Pincus’ MUSIC raises $200m, as it eyes record label, publishing, tech, and Web3 investments — www.musicbusinessworldwide.com
The company says it will “focus on taking long-term positions in a variety of music enterprises”. Based in New York, MUSIC says it will look to take long-term positions in companies operating across three areas of the music business: (i) the technology sector; (ii) record labels and music publishers; and (iii) companies “dedicated to Web3 innovation”.
Spotify has launched its own island in Roblox. Will it launch a metaverse concert series? — www.tubefilter.com
After launching a Roblox activation called Spotify Island earlier in May, the audio platform is already expanding its latest virtual space. A colorful new area called K-Park will serve fans of Korean pop music while also solidifying Spotify's status as the “first music-streaming brand to have a presence on Roblox.”
Experts in music licensing reveal their biggest challenges, advice for publishers big and small, and what they expect from the future of music in games.
On Discord, Music Fans Become Artists’ Besties, Collaborators, and Even Unpaid Interns — pitchfork.com
Originally launched as a messaging app for gamers, the platform has become an intimate place for artists and fans to connect and build community. Can this fragile ecosystem last?
Over the past year, there has been a lot of conversation around how artists can “take back” their careers by leveraging Web3. Platforms like royal.io, sound.xyz, and Catalog have allowed a small handful of artists to break through- 3LAU raised almost $12 million from his fans in 2019, and large stars like the Chainsmokers, NAS & Diplo have followed.
Any sense you’re not actually in the presence of the band dissolves during a setlist of crowd-pleasing hits
Live Nation has partnered with Snap to enable festival attendees to use AR to try on merchandise, find friends and discover landmarks.